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Featured Articles From Our

CampaignGuide
 

The Personal Power of the Pen

Marnie Turman

Ah, the power of the pen! 

A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent.  Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures.  As good as digital, scanned or pre printed signatures on a letters may look, most people can easily tell they were not hand signed.  The written signature also inc

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Give Your Volunteers the Tools They Need

Alex Gorman



Picture your volunteer walking through a neighborhood in your district. He's going door-to-door for you, telling people about your campaign, trying to turn them into supporters. Are you preparing that volunteer to get the job done? Does he know anything about the people who live in that next house or is he just knocking on the door and hoping for the best?

Now picture him with a simple clip board, on it are only the addresses of registered voters you want to target. He's coming to 24 Maple Street and knows that Janet Smith lives here. He knows she's 53 and isn't registered to

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Check Out the Campaign Laws and Avoid a Messy Legal Woes

David Rabinowe



It's election season again. You understand the importance of free media, name recognition, and fundraising potential. You have read about how the Internet has transformed politics and about the importance of a good team of professional consultants. 

You have registered with the appropriate election officials. Your family and friends are behind you, and you have even started raising some money. Congratulations, you are officially a candidate, time to hire pollsters, media buyers, general consultants and really get to work.  

So, who is making sure al

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Candidates Must Follow Logical Steps

Holly Robichaud



Every year campaigns start earlier and earlier.  The 2006 mid-term elections were not even over and we had presidential candidates crisscrossing the country meeting potential voters and donors.  The 2008 elections have already seen causalities. 

Senator John Kerry has apparently ended his chances of a comeback with a “botched” joke.  Sen. Evan Bayh announced the end of his candidacy. Others will fall by the wayside after the exploratory committee route they start with shows the route is closed. So it is not premature for many to think about running for re-election to the

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Track Your Voters

Alex Gorman



At its core, voter contact isn't complicated. You need to make phone calls. You need to send mail. You and your volunteers need to get out into the street and knock on doors. To do all this right, you need two things: good data and the tools to use it.

A lot of campaign get their data straight from the local registrar. This data is cheap, but it's also unreliable. The local agencies don't usually have the funds to regularly purge the voter rolls to make sure they are fresh and up-to-date. This means that you could be wasting time and money trying to get in touch with voters w

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Rules of Planning Your Campaign Budget

Jim Arnold



How Much Should You Spend and How? 

Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign.  As you begin to prepare a budget you should remember these simple rules. 

Rules of Thumb:
* Budget from Election Day backward - most people don’t make up their minds until the last two or three weeks of the campaign. Don’t make the mistake of running out of money just when people are starting to pay att

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