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Featured Articles From Our

CampaignGuide
 

Why Newspapers?

Tom Edmonds



Ten Reasons Why Newspapers Deliver for Political Campaigns 

There was a time when political and issue campaigns could buy 1,000 gross rating points per week of television advertising and be done with it.  But today’s political climate is different.  With so many choices for news and information, reaching voters with your message is becoming more and more challenging.  A diversified marketplace of ideas demands a targeted mix of media to get your message across efficiently and effectively.  Of course, for many campaigns, televisi

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How to Choose the Right Political Consultant

Randall P. Whatley

How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.

Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.

Following are some tips on choosing the right consultant.

First, interview each candidate the same way. Ask the same questions of each under the same co

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Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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Negative Campaigning

William S. Bike

Negative Campaigning 

Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.

Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.

Going Negative: Why and How

Campaigns & Elections reported that Cathy

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How to Find & Mobilize Young Voters

Rock The Vote

Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted. (18)

If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.

• Online, you can register a new young voter for $2-10 per registration application. (19)
• By direct mail, you can generate a new registration application for $5-7 per person. (20)
• In person – on campus and at events – volunteers can generate new registrations at very little cost

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