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Featured Articles From Our

CampaignGuide
 

Candidates Must Take Business Approach To Run Successful Political Campaigns



Former Senator Alan Simpson once said that most campaigns for office start with a couple of friends, sitting around a table drinking beers.† While this may be the way most campaigns start, they shouldn't stay that way for long.† Too often, local candidates think that the best way to run a campaign is to get some friends involved and the campaign will fall into place on its own.† While some of these types of campaigns win, most lose.† In order to succeed, every campaign, even the most local, most take a business like approach to winning elections.

Plan First, Cam

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Blueprint for an Insurgent Campaign

William S. Bike

Incumbents always have held an advantage in elections, but that advantage has now become practically insurmountable. Over 90 percent of incumbent Congressional candidates are re-elected every two years. Percentages among incumbents farther down on the ballot sometimes are even higher, as often nobody even bothers to run against incumbent State Senators, State Representatives, and City Councilmen.†

It would be good for everyone, however--even supporters of these incumbents--if competitive elections were restored. Because competitive elections make all candidates, even the winners, more

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Using the Net in your Small Budget Campaign

Jim Fleming

This article originally appeared in Winning Campaigns Magazine .

I canít e-mail my love. I canít fax you my heart. I canít see your face in cyberspace. I donít know where to start.† -Jimmy Buffet

In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didnít even include it under the media chapter, but relegated it to the leadoff item unde

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Do Women in Politics Face a Glass Ceiling?

Liz Chadderdon Powell



Is there a glass ceiling for women in the political consulting industry? 

Whenever an article is written about the professional glass ceiling for women, men get jumpy. They defensively point to articles written about women sportscasters interviewing male football players in the locker room, female soldiers fighting along side their male counterparts and wives out earning their husbands. They usually say this with a look on their face clearly saying, ďCímon, what more do you want?Ē 

There are plenty of examples of women succeeding in traditionally male do

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Online Politics is Also Local

Benjamin A. Katz
Cheryl Katz


The other 99% percent

Presidential candidates, most  notably the Dean campaign in 2004 and McCain campaign in 2000, tend to dominate discussions of online campaigning. While Presidential campaigns are often using some of the most exciting technology, these discussions miss the vast majority of online campaigns Ė those on the Congressional, state and local levels.

Exempting Gubernatorial, Presidential and a few other highly publicized races, most campaigns do not benefit from the free media that drives donors, volunteers and voters to their websites.

For

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