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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

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Featured Articles From Our

CampaignGuide
 

Online Advertising

Karen A.B. Jagoda

The two most common elements of an online campaign tend to be e-mail and a Web site with rich media and plenty of interactivity. The third and least developed leg of an online political campaign is online advertising. This article will answer questions about political online advertising strategies and explore how online advertising can target highly desirable audiences during parts of the day that are otherwise impossible to buy or prohibitively expensive.  These “day parts” are subsections of the broadcasting day, used to determine the cost of advertising on a radio or television pr

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Event Management… now without the stacks of printouts

Brian Williams

“… and that’s why I need your support this November.  We can’t let this election slip by us without each and everyone of you doing what you can to help secure our victory.  You’ve taken the first step by coming out this Saturday afternoon to our luncheon… but please, take

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How to Find & Mobilize Young Voters

Rock The Vote

Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted. (18)

If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.

• Online, you can register a new young voter for $2-10 per registration application. (19)
• By direct mail, you can generate a new registration application for $5-7 per person. (20)
• In person – on campus and at events – volunteers can generate new registrations at very little cost

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Winning Young Voters: Part I

Rock The Vote

The question of “how to talk to young voters” is not that different than how to talk to voters in general: talk to them about your plans to tackle the issues they care about, what you’ll do for them and their communities if elected, and ask for their votes.

However, young adults do view issues, politics, and life a little differently than their parents. here are some tips for how to relate:

TALK ABOUT RELEVANT ISSUES
Rock the Vote’s most recent poll of 18-29 year olds(37) found that the issues young voters most want the next president to address are jobs and

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Should You Hire a Vendor for Your Voter File?

Brad Blaemire



As a voter file vendor, this is not a new question for us.  In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.

Is this wise?

Like most decisions, nothing is always right or always wrong.  But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.

   1.      Bringing it in-house

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