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Featured Articles From Our

CampaignGuide
 

Campaign Database 101

Brian Williams

“Who has the latest version of my High-Dollar Donors spreadsheet?”  Does that phrase sound familiar?  

Gone are the days where a campaign was run off an ever-expanding collection of spreadsheets and business card catalogues.

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Budgeting Your Campaign the Right Way: Building a Business to Go Out of Business

Marty Stone



The budget is the least glamorous, yet most important part of any campaign.  We hear constantly about who’s raised how much but we rarely hear about fundraising’s mirror image – who’s spent how much on what? 

How many times have we seen candidates with fat war chests lose unexpectedly? Sure, the candidate with the most money wins most of the time, but not every time. 

Most of the time when an under funded candidate pulls off an upset, it is not only because that underdog had a better message but also because that candidate spent his or her money more wisely.  As m

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How To Hire A Consultant

Gary Gray



Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral. 

Fortunately, there are some common-sense guidelines to help your campaign gain altitude. 

Do you really need someone?

This question often goes unasked.  In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.

The old axiom, “If you want to be a candidate, find a manager.  If you want to be

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Most Wasteful Types of Campaign Spending

Benjamin A. Katz
Jeremy Geltman

Political campaigns cannot afford to waste resources, whether financial, human, or time. An uncoordinated effort will waste all of these directly as well as indirectly through inefficiency. Below are some common examples of wasteful campaign spending, along with advice in how to avoid these situations.

Multiple Databases

Any successful political campaign depends on the collection, maintenance, and dissemination of accurate information in real-time. Too frequently, however, campaigns are run without the foresight to recognize the advantages o

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Listen to Off-Year Issue Campaigns To Help Form Your Election Message

Michael Cohen



In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now.  Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away.  Remember, voters always remember your positions and so do your opponents.

Background

Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform.  A relatively obscure group, Health Insu

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Focusing Your Campaign through Polling & Focus Groups

Paul M. Fallon



When every fledgling campaign comes into existence, it soon realizes two important things.  First, the opposing campaign is not the only competition it faces, and second, that having the best qualified candidate doesnt guarantee success.  The primary reasons for both phenomena are essentially the same:  it is getting more difficult to reach people.    As a result, sometimes the campaign that wins isnt always the one with the best candidate, but is the one with the best message and strategy for communicating it!  

Precious dollars,

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