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Featured Articles From Our


Listen to Off-Year Issue Campaigns To Help Form Your Election Message

Michael Cohen

In getting ready for next yearís races, we should all take note of what is going on right now on issues voters are seeing play out right now.  Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day Ė even if it is over a year away.  Remember, voters always remember your positions and so do your opponents.


Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform.  A relatively obscure group, Health Insu

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Did You Win? Stop Celebrating. Time to Start Running for Re-Election

In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability.

Despite all of these advantages, though, woe to any elected official who is seen as losing touch with the district. This warning applies not only to Congressmen, who can go to Washington and seem

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Do Women in Politics Face a Glass Ceiling?

Liz Chadderdon Powell

Is there a glass ceiling for women in the political consulting industry? 

Whenever an article is written about the professional glass ceiling for women, men get jumpy. They defensively point to articles written about women sportscasters interviewing male football players in the locker room, female soldiers fighting along side their male counterparts and wives out earning their husbands. They usually say this with a look on their face clearly saying, ďCímon, what more do you want?Ē 

There are plenty of examples of women succeeding in traditionally male do

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Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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Using the Net in your Small Budget Campaign

Jim Fleming

This article originally appeared in Winning Campaigns Magazine .

I canít e-mail my love. I canít fax you my heart. I canít see your face in cyberspace. I donít know where to start.† -Jimmy Buffet

In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didnít even include it under the media chapter, but relegated it to the leadoff item unde

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