Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>
Raise donations online through a free web page tailored for your campaign. More >>
Voter data with hundreds of attributes including voter history, hobbies, contact info and more. More >>
Track your constituents, manage requests, check project status and send out information. More >>
Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.
If your campaign has the right tools in place, you can use this.
You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get
Incumbents always have held an advantage in elections, but that advantage has now become practically insurmountable. Over 90 percent of incumbent Congressional candidates are re-elected every two years. Percentages among incumbents farther down on the ballot sometimes are even higher, as often nobody even bothers to run against incumbent State Senators, State Representatives, and City Councilmen.
It would be good for everyone, however--even supporters of these incumbents--if competitive elections were restored. Because competitive elections make all candidates, even the winners, more
While some politicos still cling doggedly to their well-loved clipboards and broken pencils, those items deserve a more appropriate interment in the Museum of Campaigns Past. Today, you simply must use a database system. It is the lifeblood of your campaign, the one place (ideally) where you will plan events, track fundraising, catalog volunteers, and manage your budget.
There are two things you should keep in mind about database systems. First, you need a good one. Second, you need to use it right. A good tool poorly used is no better than no tool at all. Imagine using your
As campaign consultants we must offer our clients more than just the usual fare of voter targeting, issue research, polling, message crafting, and all the nuts and bolts of campaigning.
We must be aware of the election laws and the procedures used by local election officials to conduct the elections and enforce these laws. In close elections, the consultant must be ever vigilant for anomalies and obvious changes in voter patterns on a precinct-by-precinct basis.
A case in point is a recent elect
Whether you are participating in a debate, at a community forum or communicating with the media, your most important objective should be to make your point clear and memorable.
The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:
1) Speaking well is not necessarily the same as writing well. When speaking, use the verbal colon to draw attention to your main point and create a sound bite.
You would write,
The important point I want to make is that de
Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign. Early data management technology generally consisted of an alphabetized set of index cards. Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility. Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon