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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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Featured Articles From Our

CampaignGuide
 

Who Are Young Voters?

Rock The Vote

Millennials are defining themselves as a politically engaged, tech-savvy, and diverse generation.

POLITICALLY ENGAGED
Young adults are taking action on key issues in communities and on campuses all across the country. From the 5,000-person Power Shift summit on climate change in Maryland in 2007 to the 2,000-person march for voting rights in Prairie View, Texas in 2008, young adults aren’t sitting on the sidelines of the most important fights – they’re leading them.

Young volunteers are fueling political campaigns, too. In 2006, campaign strategists for sever

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Campaign 2.0: Upgrading your Campaign

Benjamin A. Katz

Web 2.0 is a term that gets thrown around a lot. It refers to many different aspects of new technology, although it isn’t always clear which pieces of technology are and aren’t Web 2.0. In fact, if you have a conversation with different technology advocates, you’ll probably get competing definitions and applications.

Basically, Web 2.0 is the idea that the internet can be used to empower people, paired with new technology that allows for more rapid development and faster applications. It allows you to provide tools so that people can develop their own content and make their own connect

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Using Buttons and Badges Effectively in a Political Campaign

Greg Allison

Political campaigns can be tense and stressful. There is so much to do and often not enough time to do it. If you are a candidate or campaign manager, you should not be without a button maker machine. These machines will help you with some of the most critical areas of your campaign - getting the word out, addressing issues, and rallying support. Not only will buttons help acknowledge the issues and rally support, they will do it inexpensively and that is a word that any campaign manager likes to hear.

Mass mailings and phone campaigns take time and money. Postal rates continue to go u

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So you want to Run for Office?

Christopher Crotty

Is there a local issue that has you hopping mad? Think you can do a better job than the people who represent you? Dont just sit there - help fix the problem by running for office.

Whether youre seeking a seat on the local school board or a term as U.S. President, running for office is a challenging endeavor. Being successful requires careful attention to detail, a rigorous schedule, and a lot of volunteers who believe in you.
 
1) Choose the office you want to run for. While the idea of being President may be tempting, its always best to start on a local or state level

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Creating the Modern Campaign

Benjamin A. Katz

Ten years ago, there was a legitimate question of whether the Internet had a role to play in political campaigns. That question has been decided. The Internet is here. Nearly 80% of Americans use email. Over half of US homes have broadband connections and wireless access is common and growing. As for political campaigns, the Internet has been accepted. Asking if a campaign uses email is now nearly as absurd as asking if they use the telephone. The question is not if they're using the Internet, but what elements are they using, how much do they use it, and what's working for them? During the 20

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How To Find & Mobilize Young Voters II

Rock The Vote

Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.

• A door knock can boost turnout by about 8 points for about $25 per additional vote.(26)
• A live phone call increases turnout by 3-5 points for $20-26 per additional vote.(27)
• A text message increases turnout by 3-4 points and can be very inexpensive.(28)
• Multiple contacts from a campaign can increase turnout by 10-14 percentage points.(29)

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