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Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign. As you begin to prepare a budget you should remember these simple rules.
Ah, the power of the pen!
A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent. Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures. As good as digital, scanned or pre printed signatures on a letters may look, most people can easily tell they were not hand signed. The written signature also inc
The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.
Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.
For any campaign, the three key jobs that must be fulfilled are
Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?
Itís been 30 years since Robert Redford played the role of Bill McKay in ďThe Candidate,Ē which accurately represented what was then a whole new political form:
Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation. Thatís the way statewide campaigns and many congressional and municipal races have been run ever since.
But now we are seeing a new formula at work