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Featured Articles From Our

CampaignGuide
 

Focusing Your Campaign through Polling & Focus Groups

Paul M. Fallon



When every fledgling campaign comes into existence, it soon realizes two important things.  First, the opposing campaign is not the only competition it faces, and second, that having the best qualified candidate doesnt guarantee success.  The primary reasons for both phenomena are essentially the same:  it is getting more difficult to reach people.    As a result, sometimes the campaign that wins isnt always the one with the best candidate, but is the one with the best message and strategy for communicating it!  

Precious dollars,

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Right-Wing Radio Monopoly and the Myth of the Liberal Media

William S. Bike

When it comes to national talk radio, conservatives are king… 
  --Philadelphia Daily News, May 8, 2002*

Conservative political commentators are not just the majority on talk radio--they monopolize it. It's easy to rattle off a list of celebrity conservative radio commentators: Rush Limbaugh, Bill O'Reilly, G. Gordon Liddy, Neal Boortz, Mike Gallagher, Matt Drudge, Bob Dornan, Michael Reagan, Oliver North, Michael Medved, Bob Grant, Ken Hamblin, Pat Buchanan, Sean Hannity, Michael Savage--and the list goes on.

However, it is virtually impossible to name progre

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Distributed Campaigning

Benjamin A. Katz

Politics & the Internet in 2004

In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.

However, 2004 also saw the emergence of a powerful new set of web-based tools that I have come to call Distributed Campaigning. While these second-generation Internet tools could eventually prove even more valuable than on-line fundraising, they also have the potential to inflict serious damage to a campaign.

What is Distributed

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The Evolving Business of Political Consulting

Raymond D. Strother



There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television.  Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.  

Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li

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New Media Is Driving Politics Into The Unknown Zone

Joe Rothstein



Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?  

It’s been 30 years since Robert Redford played the role of Bill McKay in “The Candidate,” which accurately represented what was then a whole new political form:

Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation.  That’s the way statewide campaigns and many congressional and municipal races have been run ever since.

But now we are seeing a new formula at work

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Howard Dean's Screaming TV Blunder

Gail Hogan

In many Presidential campaigns, there is one major blunder that is hammered home by the media, and that incident often ends that person’s presidential bid.  Some classics: Governor Dukakis wearing a helmet and riding the tank;  Senator Muskie crying at a news conference after a newspaper printed derogatory statements about his wife, and the classic, Senator Gary Hart and his playboy antics on that aptly named boat, “The Monkey Business.”   This year it was the Howard Dean Iowa pep rally, now dubbed the “I Have a Scream” speech. 

Whether you believe Howard Dean

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