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“Who has the latest version of my High-Dollar Donors spreadsheet?” Does that phrase sound familiar?
Gone are the days where a campaign was run off an ever-expanding collection of spreadsheets and business card catalogues.
The budget is the least glamorous, yet most important part of any campaign. We hear constantly about who’s raised how much but we rarely hear about fundraising’s mirror image – who’s spent how much on what?
How many times have we seen candidates with fat war chests lose unexpectedly? Sure, the candidate with the most money wins most of the time, but not every time.
Most of the time when an under funded candidate pulls off an upset, it is not only because that underdog had a better message but also because that candidate spent his or her money more wisely. As m
Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral.
Fortunately, there are some common-sense guidelines to help your campaign gain altitude.
This question often goes unasked. In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.
The old axiom, “If you want to be a candidate, find a manager. If you want to be
Any successful political campaign depends on the collection, maintenance, and dissemination of accurate information in real-time. Too frequently, however, campaigns are run without the foresight to recognize the advantages o
In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now. Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away. Remember, voters always remember your positions and so do your opponents.
Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform. A relatively obscure group, Health Insu