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Featured Articles From Our

CampaignGuide
 

One Single Idea

Cheryl Katz
Deborah Keltner

A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.

A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making. It is demonstrated by your campaign logo, slogan, website, brochures, and direct mail campaigns. Further, it is demonstrated by the way your staff answers the phones, the way you conduct yourself during public events, and the way you thank donors. It is infused in

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Fine Tuning your Presentation

Randall P. Whatley


How to prepare introductions

Often the hardest part of making a presentation is getting started. Once you begin, adrenaline kicks in, you become excited talking about your topic, and you find that the experience is actually enjoyable. Following are five easy ways to begin a presentation.
* Tell a story
* Establish a common bond with the audience
* Directly address your subject
* Illustrate a point
* Use humor Beyond serving to jump-start your presentation, introductions hav

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Reputation Management

Bill Patterson

The Newest in Public Relations  

Success does not happen overnight but failure often does.  Critical moments for business and other organizations will never go away, thus the effort to control negative situations continues to become more sophisticated.  “Reputation management” is the newest buzz phrase in the public relations field and for those of us long involved in crisis management, this new phrase seems likely to stick.

In fact, among those who maintain a practice in crisis management, it appears that what we have been doing all along is

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Do Women in Politics Face a Glass Ceiling?

Liz Chadderdon Powell



Is there a glass ceiling for women in the political consulting industry? 

Whenever an article is written about the professional glass ceiling for women, men get jumpy. They defensively point to articles written about women sportscasters interviewing male football players in the locker room, female soldiers fighting along side their male counterparts and wives out earning their husbands. They usually say this with a look on their face clearly saying, “C’mon, what more do you want?” 

There are plenty of examples of women succeeding in traditionally male do

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Types of Presentations

Randall P. Whatley

The first step in preparing a presentation is to define the purpose of your presentation.

The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.

1. Informative

Keep an informative presentation brief and to the point. Stick to the facts and avoid complicated information. Choose one of the following organizational structures for an informative presentation:

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Five Team Members Every Campaign Needs



One of the most important parts of any campaign organization is the campaign team those individuals that the candidates relies on to carry the campaign to victory. While all campaigns are different, and thus have different needs when it comes to campaign organization,  there are five positions that must be filled on any campaign, no matter how small.

Some campaigns may be small enough that one person can serve in two of the positions, but each job must be done and done right. Whether the job is filled by a paid staff member or a volunteer, each of the following job

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