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Featured Articles From Our

CampaignGuide
 

Winning Young Voters: Part II

Rock The Vote

TO WIN ELECTIONS TODAY


* Young voters are a huge group: More than one-fifth of the electorate is between 18-29 years of age, a total of 44 million potential voters.
* Young = New: In a close race, new, young voters can make the winning difference.
* Theyíre Voting: Despite the long-standing conventional wisdom that young adults donít vote, todayís 18-29 year olds are turning out in large and growing numbers.
* It Works: Young adults can be registered and

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Rules of Planning Your Campaign Budget

Jim Arnold



How Much Should You Spend and How? 

Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign.  As you begin to prepare a budget you should remember these simple rules. 

Rules of Thumb:
* Budget from Election Day backward - most people donít make up their minds until the last two or three weeks of the campaign. Donít make the mistake of running out of money just when people are starting to pay att

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The Personal Power of the Pen

Marnie Turman

Ah, the power of the pen! 

A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent.  Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures.  As good as digital, scanned or pre printed signatures on a letters may look, most people can easily tell they were not hand signed.  The written signature also inc

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Organizing Your Political Campaign

Benjamin A. Katz

The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.  

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.

For any campaign, the three key jobs that must be fulfilled are

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New Media Is Driving Politics Into The Unknown Zone

Joe Rothstein



Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?  

Itís been 30 years since Robert Redford played the role of Bill McKay in ďThe Candidate,Ē which accurately represented what was then a whole new political form:

Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation.  Thatís the way statewide campaigns and many congressional and municipal races have been run ever since.

But now we are seeing a new formula at work

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