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Featured Articles From Our

CampaignGuide
 

Types of Presentations

Randall P. Whatley

The first step in preparing a presentation is to define the purpose of your presentation.

The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.

1. Informative

Keep an informative presentation brief and to the point. Stick to the facts and avoid complicated information. Choose one of the following organizational structures for an informative presentation:

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Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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Distributed Campaigning

Benjamin A. Katz

Politics & the Internet in 2004

In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.

However, 2004 also saw the emergence of a powerful new set of web-based tools that I have come to call Distributed Campaigning. While these second-generation Internet tools could eventually prove even more valuable than on-line fundraising, they also have the potential to inflict serious damage to a campaign.

What is Distributed

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Event Management… now without the stacks of printouts

Brian Williams

“… and that’s why I need your support this November.  We can’t let this election slip by us without each and everyone of you doing what you can to help secure our victory.  You’ve taken the first step by coming out this Saturday afternoon to our luncheon… but please, take

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Blueprint for an Insurgent Campaign

William S. Bike

Incumbents always have held an advantage in elections, but that advantage has now become practically insurmountable. Over 90 percent of incumbent Congressional candidates are re-elected every two years. Percentages among incumbents farther down on the ballot sometimes are even higher, as often nobody even bothers to run against incumbent State Senators, State Representatives, and City Councilmen. 

It would be good for everyone, however--even supporters of these incumbents--if competitive elections were restored. Because competitive elections make all candidates, even the winners, more

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Political Campaign Fundraising

Benjamin A. Katz
Mark Rackers

First, the obvious:  running a successful campaign is expensive.  The legitimacy of a candidate is directly proportional to the size of his coffers.  If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle, and end of your campaign.  And at every stage in between.  

However, as most of us learn from our parents at a very young age, asking for money is not as easy as it sounds.  When designing a fundraising strategy, a candidate must consider 1) who to ask, 2) who should be asking, and 3

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