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The other 99% percent
Presidential candidates, most notably the Dean campaign in 2004 and McCain campaign in 2000, tend to dominate discussions of online campaigning. While Presidential campaigns are often using some of the most exciting technology, these discussions miss the vast majority of online campaigns – those on the Congressional, state and local levels.
Exempting Gubernatorial, Presidential and a few other highly publicized races, most campaigns do not benefit from the free media that drives donors, volunteers and voters to their websites.
For years, my firm has been a leading direct mail company for Democratic organizations and candidates. We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office. We think we know what we are doing and how to reach voters with a piece of mail. But this past year, we learned some lessons and we learned them in a surprising place.
Early this year, our firm decided to open an Internet division. There were a lot of reasons for our decision. Research showed us that younger voters were i
In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.
By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ‘Election 2004’, it is clear that
How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.
Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.
Following are some tips on choosing the right consultant.
First, interview each candidate the same way. Ask the same questions of each under the same co
In 1995, candidate Lamar Alexander announced he was entering the presidential race not at a rally or a press conference, but on the Internet. This action is credited as the beginning of a whole new world of political campaigning. The Jesse Ventura Minnesota gubernatorial campaign of 1998 conquered that world, because Ventura could not have been elected Governor without the Internet.
Now, no candidate can even think of getting elected without a webpage. The question no longer is who has a website, but whose
Want a cleaner, brighter, more readable graphic image for your campaign?
White Letters on a Dark or Contrasting Background are Better, Especially at Night.
Rendering your name in reverse—white against a contrasting bright or dark colored background—makes your name look larger and improves visibility, especially at night. In fact, according to a study by the Outdoor Advertising Institute, reverse messages are up to 40% more visible. That is the reason that Departments of Transportation use white type against dark green or dark brown backgrounds on the