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Featured Articles From Our

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Listen to Off-Year Issue Campaigns To Help Form Your Election Message

Michael Cohen



In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now.  Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away.  Remember, voters always remember your positions and so do your opponents.

Background

Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform.  A relatively obscure group, Health Insu

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What the Internet Teaches Us About Designing Good Direct Mail

Hal Malchow



For years, my firm has been a leading direct mail company for Democratic organizations and candidates.   We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office.   We think we know what we are doing and how to reach voters with a piece of mail.  But this past year, we learned some lessons and we learned them in a surprising place.

The Internet.

Early this year, our firm decided to open an Internet division.   There were a lot of reasons for our decision.   Research showed us that younger voters were i

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The Personal Power of the Pen

Marnie Turman

Ah, the power of the pen! 

A personally signed letter or note can push the undecided voter into your corner, reinforce the commitment of a voter pledged to you, or cast a shadow of a doubt in the mind of someone committed to your opponent.  Studies show a personally signed letter will be read more frequently, kept longer and generate more activity than letters with digital, scanned or printed signatures.  As good as digital, scanned or pre printed signatures on a letters may look, most people can easily tell they were not hand signed.  The written signature also inc

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Ol’ Dogs of Politics Versus New Technology

Art Murray



In today’s world, technology has soared so that those who are technologically current have a decisive advantage over those who are not.  You may consider this to be sad, but make no mistake about its truth. It’s a new political landscape out there and the tools of the modern campaign are changing with each and every new election cycle 

The truism for the 21st Century may well be “the candidate having the best campaign plan, the money to implement it, and the most current technology, will win every election.” 

In other words, waging the battle of a c

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Pennsylvania Gubernatorial Websites Show Importance of Internet Campaigning

William S. Bike


In 1995, candidate Lamar Alexander announced he was entering the presidential race not at a rally or a press conference, but on the Internet. This action is credited as the beginning of a whole new world of political campaigning. The Jesse Ventura Minnesota gubernatorial campaign of 1998 conquered that world, because Ventura could not have been elected Governor without the Internet.

Now, no candidate can even think of getting elected without a webpage. The question no longer is who has a website, but whose

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The Three Best Ways for Under-Funded Candidates to Get Their Message Out



Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded.  Money isn't everything when you run for office -- issues count, name recognition is a major bonus, volunteer manpower is important - but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.

There are ways, however, that under-funded candidates can use to get their message out, to persuade voters and raise their profile.  Much lik

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