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Featured Articles From Our

CampaignGuide
 

Winning Young Voters: Part II

Rock The Vote

TO WIN ELECTIONS TODAY


* Young voters are a huge group: More than one-fifth of the electorate is between 18-29 years of age, a total of 44 million potential voters.
* Young = New: In a close race, new, young voters can make the winning difference.
* They’re Voting: Despite the long-standing conventional wisdom that young adults don’t vote, today’s 18-29 year olds are turning out in large and growing numbers.
* It Works: Young adults can be registered and

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Did You Win? Stop Celebrating. Time to Start Running for Re-Election



In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability.
 

Despite all of these advantages, though, woe to any elected official who is seen as losing touch with the district. This warning applies not only to Congressmen, who can go to Washington and seem

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Types of Presentations

Randall P. Whatley

The first step in preparing a presentation is to define the purpose of your presentation.

The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.

1. Informative

Keep an informative presentation brief and to the point. Stick to the facts and avoid complicated information. Choose one of the following organizational structures for an informative presentation:

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How To Hire A Consultant

Gary Gray



Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral. 

Fortunately, there are some common-sense guidelines to help your campaign gain altitude. 

Do you really need someone?

This question often goes unasked.  In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.

The old axiom, “If you want to be a candidate, find a manager.  If you want to be

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Track Your Voters

Alex Gorman



At its core, voter contact isn't complicated. You need to make phone calls. You need to send mail. You and your volunteers need to get out into the street and knock on doors. To do all this right, you need two things: good data and the tools to use it.

A lot of campaign get their data straight from the local registrar. This data is cheap, but it's also unreliable. The local agencies don't usually have the funds to regularly purge the voter rolls to make sure they are fresh and up-to-date. This means that you could be wasting time and money trying to get in touch with voters w

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Keeping Political Campaign Email out of the Junkmail Box

Benjamin A. Katz



Effective communication has always been the key to a successful election campaign and in the electronic age, email has increasingly emerged as an efficient, low-cost medium for doing just that.  Unfortunately, if your campaign staff is not sufficiently aware of the pitfalls posed by spam filters, your carefully crafted email message may simply end up in the intended recipient's Junk Folder.

Email service providers (such as AOL, MSN and Gmail) have been forced by the glut of unwanted bulk email to institute increasingly sophisticated filters on their email systems.  T

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