Voted Best Web-Based Political Campaign Software 2 Years Running
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BackOffice
Campaign Management Software
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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
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VoterManager
Voter Database Software
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FundRaiser
Raise Online Donations
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SiteBuilder
Affordable Campaign Websites
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SiteBuilder makes it easy to make a professional-looking website, with streaming video, signup forms, blogs, and much more. More >>
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CompleteGov
Constituent Management
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Track your constituents, manage requests, check project status and send out information. More >>
CampaignGuide
Negative Campaigning
William S. Bike
Going negative is not a step to be taken lightly, although today more campaigns go negative more quickly than ever before.
Janice M. King, president of Janice King Communications, when discussing negative advertising in general, said that negative messages about competitors create FUD: fear, uncertainty, and doubt. You must consider seriously the implications of your candidate causing FUD and its resulting stresses on the political system.
Campaigns & Elections reported th
Web-based Software in the Political World
Benjamin A. Katz
Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign. Early data management technology generally consisted of an alphabetized set of index cards. Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility. Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon
Professionally OP-Researched Campaigns Are Better Campaigns
Terry Cooper
There are many, many reasons. Some of the principal reasons relate to this basic fact: The function of opposition research is to help your campaign communicate how and why you'd be the best candidate the voters could choose to seize the opportunities and solve the problems that confront your jurisdiction.
When done wrong, opposition research can cause your campaign headaches, including fatal headaches. Done right, though, opposition research will be a major contributing factor in your victory.
How to Choose the Right Political Consultant
Randall P. Whatley
How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.
Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.
Following are some tips on choosing the right consultant.
First, interview each candidate the same way. Ask the same questions of each under the same co
How to Find & Mobilize Young Voters
Rock The Vote
Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted.
If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.
• Online, you can register a new young voter for $2-10 per registration application.
• By direct mail, you can generate a new registration application for $5-7 per person.
Candidate Web Sites are as Effective as TV and Cable Ads
Karen A.B. Jagoda
Results of two national studies among political consultants and American voters revealed that candidate web sites are almost as effective for reaching loyal base voters as network and cable television ads. In the survey of political experts, 25% of respondents said the candidate’s own web site was effective for communicating with base voters while 26% rated television and cable ads useful. Nearly half of all consultants (46%), reported that the best ways to reach loyal base voters is email, followed by traditional means such as direct mail, events and telephone.
E-Voter Institute and H