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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

VoterManager Voter Database Software
 

VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

CampaignContribution Raise Online Donations
 
VoterListsOnline Accurate Voter Files 24/7
 
CompleteGov Constituent Management
 

Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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Candidate Web Sites are as Effective as TV and Cable Ads

Karen A.B. Jagoda

Results of two national studies among political consultants and American voters revealed that candidate web sites are almost as effective for reaching loyal base voters as network and cable television ads. In the survey of political experts, 25% of respondents said the candidate’s own web site was effective for communicating with base voters while 26% rated television and cable ads useful. Nearly half of all consultants (46%), reported that the best ways to reach loyal base voters is email, followed by traditional means such as direct mail, events and telephone.

E-Voter Institute and H

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Not All Elections End on Election Day

Jim L. Burdge



The Saga of a Lost Campaign Being Won 

As campaign consultants we must offer our clients more than just the usual fare of voter targeting, issue research, polling, message crafting, and all the nuts and bolts of campaigning.

We must be aware of the election laws and the procedures used by local election officials to conduct the elections and enforce these laws. In close elections, the consultant must be ever vigilant for anomalies and obvious changes in voter patterns on a precinct-by-precinct basis.

A case in point is a recent elect

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How to Run a Political Campaign

Benjamin A. Katz

Running a political campaign is one of the most challenging and exhausting activities possible.  Running a typical campaign will mean 12+ hour long work days for several months. 

On Election Day, either you win, or you and your entire campaign team are fired.  As you approach the final days of the campaign, this creates a huge amount of stress and pressure for success.

While nothing can eliminate the stress of the countdown to Election Day, the proper organ

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One Single Idea

Cheryl Katz
Deborah Keltner

A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.

A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making. It is demonstrated by your campaign logo, slogan, website, brochures, and direct mail campaigns. Further, it is demonstrated by the way your staff answers the phones, the way you conduct yourself during public events, and the way you thank donors. It is infused in

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