Highlights from the CampaignGuide - the Online Campaign Management Journal
FEC Reporting Made Easy (or at least easier)
Benjamin A. Katz
Filing campaign statements with the Federal Election Commission (FEC) or any government agency can be a nerve racking and mentally exhausting experience. Campaign ethics is a hot topic right now.
That's why, drawing from years of experience working with many clients, we have outlined some best practices for staying out of trouble and keeping the FEC happy.
Read more on FEC Reporting Made Easy in our CampaignGuide.
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The Making of a Candidate
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Mark Proctor
So you want to run for an elected office? Answering the following questions can help you confirm that running is the right decision for you.
1) Why do you think you are the best person for the position you seek?
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Focusing Your Campaign through Polling & Focus Groups
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Paul M. Fallon
When every fledgling campaign comes into existence, it soon realizes two important things. First, the opposing campaign is not the only competition it faces, and second, that having the best qualified candidate doesnt guarantee success. The primary reasons for both phenomena are essentially the same: it is getting more difficult to reach people. As a result, sometimes the campaign that wins isnt always the one with the best candidate, but is the one with the best message and strategy for communicating it!
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The Evolving Business of Political Consulting
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Raymond D. Strother
There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into living rooms.
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How to Choose the Right Political Consultant
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Randall P. Whatley
How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.
Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.
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Need Help in Your Campaign? May be the Time to Hire a Political Coach
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Donna Zajong
I am often asked to explain what a political leadership coach is and why it is an emerging specialty within the coaching profession. The practice and art of political leadership coaching is born out of the need to support public leaders as they traverse the highly challenging issues during these polarizing and partisan times.
Political coaches are not pollsters, consultants or strategists zeroing in on the next election plan. Rather, nonpartisan political coaches have a one-on-one relationship with a political candidate or elected official that equips them with the personal tools and knowledge to clarify and manifest their vision for their time in public office.
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