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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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Featured Articles From Our

CampaignGuide
 

How To Hire A Consultant

Gary Gray



Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral. 

Fortunately, there are some common-sense guidelines to help your campaign gain altitude. 

Do you really need someone?

This question often goes unasked.  In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.

The old axiom, “If you want to be a candidate, find a manager.  If you want to be

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Winning Young Voters: Part II

Rock The Vote

TO WIN ELECTIONS TODAY


* Young voters are a huge group: More than one-fifth of the electorate is between 18-29 years of age, a total of 44 million potential voters.
* Young = New: In a close race, new, young voters can make the winning difference.
* They’re Voting: Despite the long-standing conventional wisdom that young adults don’t vote, today’s 18-29 year olds are turning out in large and growing numbers.
* It Works: Young adults can be registered and

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Pennsylvania Gubernatorial Websites Show Importance of Internet Campaigning

William S. Bike


In 1995, candidate Lamar Alexander announced he was entering the presidential race not at a rally or a press conference, but on the Internet. This action is credited as the beginning of a whole new world of political campaigning. The Jesse Ventura Minnesota gubernatorial campaign of 1998 conquered that world, because Ventura could not have been elected Governor without the Internet.

Now, no candidate can even think of getting elected without a webpage. The question no longer is who has a website, but whose

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Five Team Members Every Campaign Needs



One of the most important parts of any campaign organization is the campaign team those individuals that the candidates relies on to carry the campaign to victory. While all campaigns are different, and thus have different needs when it comes to campaign organization,  there are five positions that must be filled on any campaign, no matter how small.

Some campaigns may be small enough that one person can serve in two of the positions, but each job must be done and done right. Whether the job is filled by a paid staff member or a volunteer, each of the following job

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Keeping Political Campaign Email out of the Junkmail Box

Benjamin A. Katz



Effective communication has always been the key to a successful election campaign and in the electronic age, email has increasingly emerged as an efficient, low-cost medium for doing just that.  Unfortunately, if your campaign staff is not sufficiently aware of the pitfalls posed by spam filters, your carefully crafted email message may simply end up in the intended recipient's Junk Folder.

Email service providers (such as AOL, MSN and Gmail) have been forced by the glut of unwanted bulk email to institute increasingly sophisticated filters on their email systems.  T

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