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Studies show that contact from campaigns significantly increases a young personís likelihood of turning out to vote on Election Day. Plus, itís cost-efficient and easy to integrate with your overall campaign strategy.
ē A door knock can boost turnout by about 8 points for about $25 per additional vote.(26)
ē A live phone call increases turnout by 3-5 points for $20-26 per additional vote.(27)
ē A text message increases turnout by 3-4 points and can be very inexpensive.(28)
ē Multiple contacts from a campaign can increase turnout by 10-14 percentage points.(29)
At its essence successful public relations is all about story telling -- and every campaign or non-profit, no matter who they may be, has a great story to tell. It may take a while to identify and massage your campaignís story and it may also take some practice to refine delivering the messages and preparing for questions, but once youíve settled on the dimensions of your story and who is best equipped to tell it, then it becomes very important to determine which audiences and supporters you need to influence who needs to hear and understand your story.
Picture your volunteer walking through a neighborhood in your district. He's going door-to-door for you, telling people about your campaign, trying to turn them into supporters. Are you preparing that volunteer to get the job done? Does he know anything about the people who live in that next house or is he just knocking on the door and hoping for the best?
Now picture him with a simple clip board, on it are only the addresses of registered voters you want to target. He's coming to 24 Maple Street and knows that Janet Smith lives here. He knows she's 53 and isn't registered to
I canít e-mail my love. I canít fax you my heart. I canít see your face in cyberspace. I donít know where to start.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didnít even include it under the media chapter, but relegated it to the leadoff item unde
Presentations should always be tailored to your audience. Your knowledge of the audience to which you will speak is an important factor in the success of your presentations. When you understand your audience, their existing knowledge of your topic, and their desires, you can present from their point of view and give examples that relate to their interests. Audiences respond more favorably to presentations they believe are designed for them.
When preparing a presentation, you first need to do an audience analysis by working through the fol