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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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Featured Articles From Our

CampaignGuide
 

Overcome your Fears & Become a Great Speaker

Randall P. Whatley

All the great speakers were bad speakers at first. - Ralph Waldo Emerson, 1860

You are already a great speaker. You give great presentations every day.

Think about how often you successfully communicate your ideas to loved ones, co-workers, or acquaintances. You make a simple point. You choose language that they understand and to which they can relate. You answer their objections satisfactorily. You close with them agreeing to do something you want them to do. You just employed the great elements of a successful speech.

Then you are asked to speak to 15 people about a s

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Web-based Software in the Political World

Benjamin A. Katz

Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign.  Early data management technology generally consisted of an alphabetized set of index cards.  Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility.  Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon

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Distributed Campaigning

Benjamin A. Katz

Politics & the Internet in 2004

In the 2004 election cycle, websites, email and online fundraising assumed a growing prominence. In each of these areas, new high marks were established in both volume and audience-reach.

However, 2004 also saw the emergence of a powerful new set of web-based tools that I have come to call Distributed Campaigning. While these second-generation Internet tools could eventually prove even more valuable than on-line fundraising, they also have the potential to inflict serious damage to a campaign.

What is Distributed

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The Art & Science of Signs and Graphics

Jim Fleming



Want a cleaner, brighter, more readable graphic image for your campaign?  

White Letters on a Dark or Contrasting Background are Better, Especially at Night.

Rendering your name in reverse—white against a contrasting bright or dark colored background—makes your name look larger and improves visibility, especially at night. In fact, according to a study by the Outdoor Advertising Institute, reverse messages are up to 40% more visible. That is the reason that Departments of Transportation use white type against dark green or dark brown backgrounds on the

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