Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>
Raise donations online through a free web page tailored for your campaign. More >>
Voter data with hundreds of attributes including voter history, hobbies, contact info and more. More >>
Track your constituents, manage requests, check project status and send out information. More >>
At its essence successful public relations is all about story telling -- and every campaign or non-profit, no matter who they may be, has a great story to tell. It may take a while to identify and massage your campaignís story and it may also take some practice to refine delivering the messages and preparing for questions, but once youíve settled on the dimensions of your story and who is best equipped to tell it, then it becomes very important to determine which audiences and supporters you need to influence who needs to hear and understand your story.
There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li
As a voter file vendor, this is not a new question for us. In fact, we have found our greatest competition is from clients who decide to ďbring the voter file in-houseĒ.
Is this wise?
Like most decisions, nothing is always right or always wrong. But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.
1. Bringing it in-house
Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral.
Fortunately, there are some common-sense guidelines to help your campaign gain altitude.
This question often goes unasked. In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.
The old axiom, ďIf you want to be a candidate, find a manager. If you want to be
I canít e-mail my love. I canít fax you my heart. I canít see your face in cyberspace. I donít know where to start.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didnít even include it under the media chapter, but relegated it to the leadoff item unde
Web 2.0 is a term that gets thrown around a lot. It refers to many different aspects of new technology, although it isnít always clear which pieces of technology are and arenít Web 2.0. In fact, if you have a conversation with different technology advocates, youíll probably get competing definitions and applications.
Basically, Web 2.0 is the idea that the internet can be used to empower people, paired with new technology that allows for more rapid development and faster applications. It allows you to provide tools so that people can develop their own content and make their own connect