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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

VoterManager Voter Database Software
 

VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

CampaignContribution Raise Online Donations
 
VoterListsOnline Accurate Voter Files 24/7
 
CompleteGov Constituent Management
 

Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Web-based Software in the Political World

Benjamin A. Katz

Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign.  Early data management technology generally consisted of an alphabetized set of index cards.  Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility.  Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon

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Who Are Young Voters?

Rock The Vote

Millennials are defining themselves as a politically engaged, tech-savvy, and diverse generation.

POLITICALLY ENGAGED
Young adults are taking action on key issues in communities and on campuses all across the country. From the 5,000-person Power Shift summit on climate change in Maryland in 2007 to the 2,000-person march for voting rights in Prairie View, Texas in 2008, young adults aren’t sitting on the sidelines of the most important fights – they’re leading them.

Young volunteers are fueling political campaigns, too. In 2006, campaign strategists for sever

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Top 10 mistakes of Campaign Databases

Benjamin A. Katz

In a modern political campaign, the campaign database is the single most important tool.  The right database system will allow your campaign to run more efficiently and effectively.   A good system will save time, increase the amount of funds raised, improve voter contact and may just make the difference between winning and losing. 

With these stakes, the decision regarding a campaign database needs to be made carefully and with a full analysis of the risks involved.
 
Consider these top 10 mistakes campaigns make in choosing their database system:

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Tilting the Playing Field: Voter ID & Turnout

Jim Ross

It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.”  That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it.  For Gavin Newsom’s mayoral campaign we did something about turnout. 

In December of 2003 while managing Gavin Newsom’s mayoral race we identified the need to effect turn-out in his favor in order to win the election.  San Francisco’s mayoral elections are traditionally close and ver

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Most Wasteful Types of Campaign Spending

Benjamin A. Katz
Jeremy Geltman

Political campaigns cannot afford to waste resources, whether financial, human, or time. An uncoordinated effort will waste all of these directly as well as indirectly through inefficiency. Below are some common examples of wasteful campaign spending, along with advice in how to avoid these situations.

Multiple Databases

Any successful political campaign depends on the collection, maintenance, and dissemination of accurate information in real-time. Too frequently, however, campaigns are run without the foresight to recognize the advantages o

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The Most Important Component of The Modern Political Campaign Strategy

Art Murray

We are often asked, What is the most important component of the modern political campaign? 

Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.

However, we believe that the most important aspect of the modern campaign is ”targeting.”  You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate.  And, every fundraising effort will be more successful if you are able to

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