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Studies have shown that an audience bases their judgment of the quality of a speaker as follows:
Body Language: 55%
Vocal Qualities 38%
Over 93% of your perception as a speaker is from factors other than what you say!
I can’t e-mail my love. I can’t fax you my heart. I can’t see your face in cyberspace. I don’t know where to start.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didn’t even include it under the media chapter, but relegated it to the leadoff item unde
Effective communication has always been the key to a successful election campaign and in the electronic age, email has increasingly emerged as an efficient, low-cost medium for doing just that. Unfortunately, if your campaign staff is not sufficiently aware of the pitfalls posed by spam filters, your carefully crafted email message may simply end up in the intended recipient's Junk Folder.
Email service providers (such as AOL, MSN and Gmail) have been forced by the glut of unwanted bulk email to institute increasingly sophisticated filters on their email systems. T
Is there a glass ceiling for women in the political consulting industry?
Whenever an article is written about the professional glass ceiling for women, men get jumpy. They defensively point to articles written about women sportscasters interviewing male football players in the locker room, female soldiers fighting along side their male counterparts and wives out earning their husbands. They usually say this with a look on their face clearly saying, “C’mon, what more do you want?”
There are plenty of examples of women succeeding in traditionally male do
“Who has the latest version of my High-Dollar Donors spreadsheet?” Does that phrase sound familiar?
Gone are the days where a campaign was run off an ever-expanding collection of spreadsheets and business card catalogues.
As we approach yet another Election Day, all politically-minded eyes are focused on this year’s big races. There are a small number of people, though, who have already begun to look beyond Election Day: next year’s candidates. For them, while this year’s campaigns are important, the most important campaign, their own, is just beginning.
Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, “When should I start my campaign?” The best answer anyone can gi