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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

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VoterListsOnline Accurate Voter Files 24/7
 
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Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Door-to-Door canvassing… gone paperless.

Brian Williams

 

With advances in mobile smart-phone technology being what they are, and the near ubiquity of their adoption, Aristotle’s research and development teams are doing everything they can to render printed walk-sheets a thing of the past.  Powered by our national voter-file distribution platf

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Should You Hire a Vendor for Your Voter File?

Brad Blaemire



As a voter file vendor, this is not a new question for us.  In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.

Is this wise?

Like most decisions, nothing is always right or always wrong.  But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.

   1.      Bringing it in-house

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Did You Win? Stop Celebrating. Time to Start Running for Re-Election



In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability.
 

Despite all of these advantages, though, woe to any elected official who is seen as losing touch with the district. This warning applies not only to Congressmen, who can go to Washington and seem

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Budgeting Your Campaign the Right Way: Building a Business to Go Out of Business

Marty Stone



The budget is the least glamorous, yet most important part of any campaign.  We hear constantly about who’s raised how much but we rarely hear about fundraising’s mirror image – who’s spent how much on what? 

How many times have we seen candidates with fat war chests lose unexpectedly? Sure, the candidate with the most money wins most of the time, but not every time. 

Most of the time when an under funded candidate pulls off an upset, it is not only because that underdog had a better message but also because that candidate spent his or her money more wisely.  As m

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New Media Is Driving Politics Into The Unknown Zone

Joe Rothstein



Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?  

It’s been 30 years since Robert Redford played the role of Bill McKay in “The Candidate,” which accurately represented what was then a whole new political form:

Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation.  That’s the way statewide campaigns and many congressional and municipal races have been run ever since.

But now we are seeing a new formula at work

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What the Internet Teaches Us About Designing Good Direct Mail

Hal Malchow



For years, my firm has been a leading direct mail company for Democratic organizations and candidates.   We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office.   We think we know what we are doing and how to reach voters with a piece of mail.  But this past year, we learned some lessons and we learned them in a surprising place.

The Internet.

Early this year, our firm decided to open an Internet division.   There were a lot of reasons for our decision.   Research showed us that younger voters were i

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