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Featured Articles From Our

CampaignGuide
 

Best Practices for your Database System

Benjamin A. Katz
Mark Rackers


While some politicos still cling doggedly to their well-loved clipboards and broken pencils, those items deserve a more appropriate interment in the Museum of Campaigns Past.  Today, you simply must use a database system.  It is the lifeblood of your campaign, the one place (ideally) where you will plan events, track fundraising, catalog volunteers, and manage your budget. 

There are two things you should keep in mind about database systems.  First, you need a good one.  Second, you need to use it right.  A good tool poorly used is no better than no tool at all.  Imagine using your

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Real-time bundler tracking

Brian Williams

 

“Show me you love me”

  
 

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Pennsylvania Gubernatorial Websites Show Importance of Internet Campaigning

William S. Bike


In 1995, candidate Lamar Alexander announced he was entering the presidential race not at a rally or a press conference, but on the Internet. This action is credited as the beginning of a whole new world of political campaigning. The Jesse Ventura Minnesota gubernatorial campaign of 1998 conquered that world, because Ventura could not have been elected Governor without the Internet.

Now, no candidate can even think of getting elected without a webpage. The question no longer is who has a website, but whose

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How to Run a Political Campaign

Benjamin A. Katz

Running a political campaign is one of the most challenging and exhausting activities possible.  Running a typical campaign will mean 12+ hour long work days for several months. 

On Election Day, either you win, or you and your entire campaign team are fired.  As you approach the final days of the campaign, this creates a huge amount of stress and pressure for success.

While nothing can eliminate the stress of the countdown to Election Day, the proper organ

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Fine Tuning your Presentation

Randall P. Whatley


How to prepare introductions

Often the hardest part of making a presentation is getting started. Once you begin, adrenaline kicks in, you become excited talking about your topic, and you find that the experience is actually enjoyable. Following are five easy ways to begin a presentation.
* Tell a story
* Establish a common bond with the audience
* Directly address your subject
* Illustrate a point
* Use humor Beyond serving to jump-start your presentation, introductions hav

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