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As campaign consultants we must offer our clients more than just the usual fare of voter targeting, issue research, polling, message crafting, and all the nuts and bolts of campaigning.
We must be aware of the election laws and the procedures used by local election officials to conduct the elections and enforce these laws. In close elections, the consultant must be ever vigilant for anomalies and obvious changes in voter patterns on a precinct-by-precinct basis.
A case in point is a recent elect
All the great speakers were bad speakers at first. - Ralph Waldo Emerson, 1860
You are already a great speaker. You give great presentations every day.
Think about how often you successfully communicate your ideas to loved ones, co-workers, or acquaintances. You make a simple point. You choose language that they understand and to which they can relate. You answer their objections satisfactorily. You close with them agreeing to do something you want them to do. You just employed the great elements of a successful speech.
Then you are asked to speak to 15 people about a s
There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li
Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded. Money isn't everything when you run for office -- issues count, name recognition is a major bonus, volunteer manpower is important - but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.
There are ways, however, that under-funded candidates can use to get their message out, to persuade voters and raise their profile. Much lik
At its essence successful public relations is all about story telling -- and every campaign or non-profit, no matter who they may be, has a great story to tell. It may take a while to identify and massage your campaign’s story and it may also take some practice to refine delivering the messages and preparing for questions, but once you’ve settled on the dimensions of your story and who is best equipped to tell it, then it becomes very important to determine which audiences and supporters you need to influence who needs to hear and understand your story.
In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.
By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ‘Election 2004’, it is clear that