Highlights from the CampaignGuide - the Online Campaign Management Journal
FEC Reporting Made Easy (or at least easier)
Benjamin A. Katz
Filing campaign statements with the Federal Election Commission (FEC) or any government agency can be a nerve racking and mentally exhausting experience. Campaign ethics is a hot topic right now.
That's why, drawing from years of experience working with many clients, we have outlined some best practices for staying out of trouble and keeping the FEC happy.
Read more on FEC Reporting Made Easy in our CampaignGuide.
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Running A Campaign FAQ
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Jenifer Broadbent
You’ve already done the heavy lifting of deciding to manage a campaign. Good for you! Now comes the hard part – hiring. This is not meant to serve as a “Campaign How-To”, this is more of an “Campaign FAQ”. We figure you’ve come this far and found us, you must know enough, but maybe need some guidance.
The planning sequence of running a campaign starts off with hiring the right people. All political campaigns should have the following: Political Consultant, Campaign Manager, Fundraiser, Treasurer, Volunteer Coordinator and lots and lots of volunteers.
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The Evolving Business of Political Consulting
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Raymond D. Strother
There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into living rooms.
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Campaign 101: Learning from Major Campaigns, Offers Insights into Running Local Elections
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Brad Bannon
In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.
By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ‘Election 2004’, it is clear that the people who called the shots for the Democratic presidential candidate made several basic mistakes they could have avoided if they had remembered what they learned in Campaign 101 back in the day.
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Reputation Management
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Bill Patterson
The Newest in Public Relations
Success does not happen overnight but failure often does. Critical moments for business and other organizations will never go away, thus the effort to control negative situations continues to become more sophisticated. “Reputation management” is the newest buzz phrase in the public relations field and for those of us long involved in crisis management, this new phrase seems likely to stick.
In fact, among those who maintain a practice in crisis management, it appears that what we have been doing all along is really reputation management. The reason for this new and more intensive focus is simple: A good image is a terrible thing to lose! It has been said that 30 years of hard work can be destroyed in just 30 seconds. And while that might seem melodramatic, don’t try soft-selling its meaning to Enron, Andersen or Exxon, just to name a few.
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How to Choose the Right Political Consultant
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Randall P. Whatley
How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.
Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.
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