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Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign. Early data management technology generally consisted of an alphabetized set of index cards. Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility. Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon
Millennials are defining themselves as a politically engaged, tech-savvy, and diverse generation.
Young volunteers are fueling political campaigns, too. In 2006, campaign strategists for sever
In a modern political campaign, the campaign database is the single most important tool. The right database system will allow your campaign to run more efficiently and effectively. A good system will save time, increase the amount of funds raised, improve voter contact and may just make the difference between winning and losing.
With these stakes, the decision regarding a campaign database needs to be made carefully and with a full analysis of the risks involved.
Consider these top 10 mistakes campaigns make in choosing their database system:
It is one of the great political clichés, the day before an election an analyst says about a race, “it all depends on turn-out.” That statement is true, but voter turnout is much like Mark Twain said about the weather, everyone complains about turnout but no one does anything about it. For Gavin Newsom’s mayoral campaign we did something about turnout.
In December of 2003 while managing Gavin Newsom’s mayoral race we identified the need to effect turn-out in his favor in order to win the election. San Francisco’s mayoral elections are traditionally close and ver
Any successful political campaign depends on the collection, maintenance, and dissemination of accurate information in real-time. Too frequently, however, campaigns are run without the foresight to recognize the advantages o
Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.
However, we believe that the most important aspect of the modern campaign is ”targeting.” You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate. And, every fundraising effort will be more successful if you are able to