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Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.
• A door knock can boost turnout by about 8 points for about $25 per additional vote.(26)
• A live phone call increases turnout by 3-5 points for $20-26 per additional vote.(27)
• A text message increases turnout by 3-4 points and can be very inexpensive.(28)
• Multiple contacts from a campaign can increase turnout by 10-14 percentage points.(29)
Filing campaign statements with the State Elections Board (SEB) or any government agency can be a nerve racking and mentally exhausting experience. Having to itemize nearly every transaction, complete complicated forms and follow obscure rules make reporting a challenging job.
The frequency of reports, rapid turnaround required during election season and requirement for exact reporting makes campaign reporting scary for even the most seasoned professional accountant.
With all of that said, after working for years with many clients, we have come up with some best practices
Once upon a time in the world of elections and political campaigns, the guidelines for state election committees consisted of one thin manual covering all state election rules. Local jurisdictions may have had ordinances in place, but these were casually enforced and perhaps casually obeyed.
Not any longer! The state Fair Political Practices Commission is currently updating its Manuals A-F, and in the process has created separate manuals for statewide candidate committees and local candidate committees. In San Diego County, where we are based, both the City of San Diego and
The other 99% percent
Presidential candidates, most notably the Dean campaign in 2004 and McCain campaign in 2000, tend to dominate discussions of online campaigning. While Presidential campaigns are often using some of the most exciting technology, these discussions miss the vast majority of online campaigns – those on the Congressional, state and local levels.
Exempting Gubernatorial, Presidential and a few other highly publicized races, most campaigns do not benefit from the free media that drives donors, volunteers and voters to their websites.
For
Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted.
If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.
• Online, you can register a new young voter for $2-10 per registration application.
• By direct mail, you can generate a new registration application for $5-7 per person.
How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.
Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.
Following are some tips on choosing the right consultant.
First, interview each candidate the same way. Ask the same questions of each under the same co