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Featured Articles From Our

CampaignGuide
 

Effective Speaking for Candidates

Randall P. Whatley

Whether you are participating in a debate, at a community forum or communicating with the media, your most important objective should be to make your point clear and memorable. 

The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:

1) Speaking well is not necessarily the same as writing well. When speaking, use the verbal colon to draw attention to your main point and create a sound bite.


Example:

You would write,


The important point I want to make is that de

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Who Are Young Voters?

Rock The Vote

Millennials are defining themselves as a politically engaged, tech-savvy, and diverse generation.

POLITICALLY ENGAGED
Young adults are taking action on key issues in communities and on campuses all across the country. From the 5,000-person Power Shift summit on climate change in Maryland in 2007 to the 2,000-person march for voting rights in Prairie View, Texas in 2008, young adults aren’t sitting on the sidelines of the most important fights – they’re leading them.

Young volunteers are fueling political campaigns, too. In 2006, campaign strategists for sever

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Respond Quickly and Raise More Money

Alex Gorman

Let's say your opponent is bringing a big shot in from out of town. It's a last minute event, a rally designed to drum up support and raise money. He's a big figure with your opponent's base, but he's also a polarizing figure in your district.

If your campaign has the right tools in place, you can use this.

You don't have much time, the event in a couple days. You need to rally your own supporters and get them motivated to protest the event. Email is a great way to get

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Winning Young Voters: Part II

Rock The Vote

TO WIN ELECTIONS TODAY


* Young voters are a huge group: More than one-fifth of the electorate is between 18-29 years of age, a total of 44 million potential voters.
* Young = New: In a close race, new, young voters can make the winning difference.
* They’re Voting: Despite the long-standing conventional wisdom that young adults don’t vote, today’s 18-29 year olds are turning out in large and growing numbers.
* It Works: Young adults can be registered and

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The Most Important Component of The Modern Political Campaign Strategy

Art Murray

We are often asked, What is the most important component of the modern political campaign? 

Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.

However, we believe that the most important aspect of the modern campaign is ”targeting.”  You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate.  And, every fundraising effort will be more successful if you are able to

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