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Whether you are participating in a debate, at a community forum or communicating with the media, your most important objective should be to make your point clear and memorable.
The following are three simple and effective techniques to make your point clear and create sound bites and quotable statements:
1) Speaking well is not necessarily the same as writing well. When speaking, use the verbal colon to draw attention to your main point and create a sound bite.
You would write,
The important point I want to make is that de
There is no such thing as a natural born communicator. People in the public eye including executives, television hosts, and especially candidates for public office become “naturals” by practicing—and often with the help of a communication coach.
You’ve probably experienced the wedding or formal occasion in which a favorite relative, let’s call him good ole Uncle Joe, rises and delivers an entertaining toast. He seems to know exactly what to say and his toasts always resonate with the crowd. After Good ole Uncle Joe sits down, people whisper perhaps with a tinge
Any successful political campaign depends on the collection, maintenance, and dissemination of accurate information in real-time. Too frequently, however, campaigns are run without the foresight to recognize the advantages o
First, the obvious: running a successful campaign is expensive. The legitimacy of a candidate is directly proportional to the size of his coffers. If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle, and end of your campaign. And at every stage in between.
However, as most of us learn from our parents at a very young age, asking for money is not as easy as it sounds. When designing a fundraising strategy, a candidate must consider 1) who to ask, 2) who should be asking, and 3
Effective communication has always been the key to a successful election campaign and in the electronic age, email has increasingly emerged as an efficient, low-cost medium for doing just that. Unfortunately, if your campaign staff is not sufficiently aware of the pitfalls posed by spam filters, your carefully crafted email message may simply end up in the intended recipient's Junk Folder.
Email service providers (such as AOL, MSN and Gmail) have been forced by the glut of unwanted bulk email to institute increasingly sophisticated filters on their email systems. T
In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now. Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away. Remember, voters always remember your positions and so do your opponents.
Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform. A relatively obscure group, Health Insu