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Featured Articles From Our

CampaignGuide
 

Give Your Volunteers the Tools They Need

Alex Gorman



Picture your volunteer walking through a neighborhood in your district. He's going door-to-door for you, telling people about your campaign, trying to turn them into supporters. Are you preparing that volunteer to get the job done? Does he know anything about the people who live in that next house or is he just knocking on the door and hoping for the best?

Now picture him with a simple clip board, on it are only the addresses of registered voters you want to target. He's coming to 24 Maple Street and knows that Janet Smith lives here. He knows she's 53 and isn't registered to

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What the Internet Teaches Us About Designing Good Direct Mail

Hal Malchow



For years, my firm has been a leading direct mail company for Democratic organizations and candidates.†† We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office.†† We think we know what we are doing and how to reach voters with a piece of mail.† But this past year, we learned some lessons and we learned them in a surprising place.

The Internet.

Early this year, our firm decided to open an Internet division.†† There were a lot of reasons for our decision.†† Research showed us that younger voters were i

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Rules of Planning Your Campaign Budget

Jim Arnold



How Much Should You Spend and How? 

Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign.  As you begin to prepare a budget you should remember these simple rules. 

Rules of Thumb:
* Budget from Election Day backward - most people donít make up their minds until the last two or three weeks of the campaign. Donít make the mistake of running out of money just when people are starting to pay att

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Campaign 101: Learning from Major Campaigns, Offers Insights into Running Local Elections

Brad Bannon



In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.

By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ĎElection 2004í, it is clear that

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Five Team Members Every Campaign Needs



One of the most important parts of any campaign organization is the campaign team those individuals that the candidates relies on to carry the campaign to victory. While all campaigns are different, and thus have different needs when it comes to campaign organization,  there are five positions that must be filled on any campaign, no matter how small.

Some campaigns may be small enough that one person can serve in two of the positions, but each job must be done and done right. Whether the job is filled by a paid staff member or a volunteer, each of the following job

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The Three Best Ways for Under-Funded Candidates to Get Their Message Out



Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded.  Money isn't everything when you run for office -- issues count, name recognition is a major bonus, volunteer manpower is important - but without the ability to raise a significant sum of money, it becomes very hard to get your message out and win your election.

There are ways, however, that under-funded candidates can use to get their message out, to persuade voters and raise their profile.  Much lik

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