Voted Best Web-Based Political Campaign Software 2 Years Running
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BackOffice
Campaign Management Software
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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
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VoterManager
Voter Database Software
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FundRaiser
Raise Online Donations
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SiteBuilder
Affordable Campaign Websites
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SiteBuilder makes it easy to make a professional-looking website, with streaming video, signup forms, blogs, and much more. More >>
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CompleteGov
Constituent Management
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Track your constituents, manage requests, check project status and send out information. More >>
CampaignGuide
Howard Dean's Screaming TV Blunder
Gail Hogan
In many Presidential campaigns, there is one major blunder that is hammered home by the media, and that incident often ends that person’s presidential bid. Some classics: Governor Dukakis wearing a helmet and riding the tank; Senator Muskie crying at a news conference after a newspaper printed derogatory statements about his wife, and the classic, Senator Gary Hart and his playboy antics on that aptly named boat, “The Monkey Business.” This year it was the Howard Dean Iowa pep rally, now dubbed the “I Have a Scream” speech.
Whether you believe Howard Dean
Check Out the Campaign Laws and Avoid a Messy Legal Woes
David Rabinowe
It's election season again. You understand the importance of free media, name recognition, and fundraising potential. You have read about how the Internet has transformed politics and about the importance of a good team of professional consultants.
You have registered with the appropriate election officials. Your family and friends are behind you, and you have even started raising some money. Congratulations, you are officially a candidate, time to hire pollsters, media buyers, general consultants and really get to work.
So, who is making sure al
New Media Is Driving Politics Into The Unknown Zone
Joe Rothstein
Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?
It’s been 30 years since Robert Redford played the role of Bill McKay in “The Candidate,” which accurately represented what was then a whole new political form:
Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation. That’s the way statewide campaigns and many congressional and municipal races have been run ever since.
But now we are seeing a new formula at work
Budgeting Your Campaign the Right Way: Building a Business to Go Out of Business
Marty Stone
The budget is the least glamorous, yet most important part of any campaign. We hear constantly about who’s raised how much but we rarely hear about fundraising’s mirror image – who’s spent how much on what?
How many times have we seen candidates with fat war chests lose unexpectedly? Sure, the candidate with the most money wins most of the time, but not every time.
Most of the time when an under funded candidate pulls off an upset, it is not only because that underdog had a better message but also because that candidate spent his or her money mor
Focusing Your Campaign through Polling & Focus Groups
Paul M. Fallon
Precious dollars,
Using the Net in your Small Budget Campaign
Jim Fleming
I can’t e-mail my love. I can’t fax you my heart. I can’t see your face in cyberspace. I don’t know where to start.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didn’t even include it under the media chapter, but relegated it to the leadoff item