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Millennials are defining themselves as a politically engaged, tech-savvy, and diverse generation.
Young volunteers are fueling political campaigns, too. In 2006, campaign strategists for sever
Ten years ago, there was a legitimate question of whether the Internet had a role to play in political campaigns. That question has been decided. The Internet is here. Nearly 80% of Americans use email. Over half of US homes have broadband connections and wireless access is common and growing. As for political campaigns, the Internet has been accepted. Asking if a campaign uses email is now nearly as absurd as asking if they use the telephone. The question is not if they're using the Internet, but what elements are they using, how much do they use it, and what's working for them? During the 20
Success does not happen overnight but failure often does. Critical moments for business and other organizations will never go away, thus the effort to control negative situations continues to become more sophisticated. “Reputation management” is the newest buzz phrase in the public relations field and for those of us long involved in crisis management, this new phrase seems likely to stick.
In fact, among those who maintain a practice in crisis management, it appears that what we have been doing all along is
There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television. Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.
Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li
It's election season again. You understand the importance of free media, name recognition, and fundraising potential. You have read about how the Internet has transformed politics and about the importance of a good team of professional consultants.
You have registered with the appropriate election officials. Your family and friends are behind you, and you have even started raising some money. Congratulations, you are officially a candidate, time to hire pollsters, media buyers, general consultants and really get to work.
So, who is making sure al