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BackOffice Campaign Management Software
 

Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>

CampaignContribution Raise Online Donations
 
VoterListsOnline Accurate Voter Files 24/7
 
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Track your constituents, manage requests, check project status and send out information. More >>

 
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Featured Articles From Our

CampaignGuide
 

Should You Hire a Vendor for Your Voter File?

Brad Blaemire



As a voter file vendor, this is not a new question for us.  In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.

Is this wise?

Like most decisions, nothing is always right or always wrong.  But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.

   1.      Bringing it in-house

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The Evolving Business of Political Consulting

Raymond D. Strother



There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television.  Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.  

Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li

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How To Find & Mobilize Young Voters II

Rock The Vote

Studies show that contact from campaigns significantly increases a young person’s likelihood of turning out to vote on Election Day. Plus, it’s cost-efficient and easy to integrate with your overall campaign strategy.

• A door knock can boost turnout by about 8 points for about $25 per additional vote.(26)
• A live phone call increases turnout by 3-5 points for $20-26 per additional vote.(27)
• A text message increases turnout by 3-4 points and can be very inexpensive.(28)
• Multiple contacts from a campaign can increase turnout by 10-14 percentage points.(29)

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Did You Win? Stop Celebrating. Time to Start Running for Re-Election



In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability.
 

Despite all of these advantages, though, woe to any elected official who is seen as losing touch with the district. This warning applies not only to Congressmen, who can go to Washington and seem

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Track Your Voters

Alex Gorman



At its core, voter contact isn't complicated. You need to make phone calls. You need to send mail. You and your volunteers need to get out into the street and knock on doors. To do all this right, you need two things: good data and the tools to use it.

A lot of campaign get their data straight from the local registrar. This data is cheap, but it's also unreliable. The local agencies don't usually have the funds to regularly purge the voter rolls to make sure they are fresh and up-to-date. This means that you could be wasting time and money trying to get in touch with voters w

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