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Featured Articles From Our

CampaignGuide
 

Event ManagementÖ now without the stacks of printouts

Brian Williams

ďÖ and thatís why I need your support this November.  We canít let this election slip by us without each and everyone of you doing what you can to help secure our victory.  Youíve taken the first step by coming out this Saturday afternoon to our luncheonÖ but please, take

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Do Women in Politics Face a Glass Ceiling?

Liz Chadderdon Powell



Is there a glass ceiling for women in the political consulting industry? 

Whenever an article is written about the professional glass ceiling for women, men get jumpy. They defensively point to articles written about women sportscasters interviewing male football players in the locker room, female soldiers fighting along side their male counterparts and wives out earning their husbands. They usually say this with a look on their face clearly saying, ďCímon, what more do you want?Ē 

There are plenty of examples of women succeeding in traditionally male do

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Types of Presentations

Randall P. Whatley

The first step in preparing a presentation is to define the purpose of your presentation.

The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.

1. Informative

Keep an informative presentation brief and to the point. Stick to the facts and avoid complicated information. Choose one of the following organizational structures for an informative presentation:

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Political Campaign Fundraising

Benjamin A. Katz
Mark Rackers

First, the obvious:  running a successful campaign is expensive.  The legitimacy of a candidate is directly proportional to the size of his coffers.  If you are the candidate, out of political necessity, fundraising is and should be your priority at the beginning, middle, and end of your campaign.  And at every stage in between.  

However, as most of us learn from our parents at a very young age, asking for money is not as easy as it sounds.  When designing a fundraising strategy, a candidate must consider 1) who to ask, 2) who should be asking, and 3

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New Media Is Driving Politics Into The Unknown Zone

Joe Rothstein



Technology is changing the way we work, shop, bank, exercise and most other areas of life.; Why would we expect political campaigns to be immune?  

Itís been 30 years since Robert Redford played the role of Bill McKay in ďThe Candidate,Ē which accurately represented what was then a whole new political form:

Polling for message+Poll-Driven TV spots+saturation TV buys+clever press manipulation.  Thatís the way statewide campaigns and many congressional and municipal races have been run ever since.

But now we are seeing a new formula at work

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Using the Net in your Small Budget Campaign

Jim Fleming

This article originally appeared in Winning Campaigns Magazine .

I canít e-mail my love. I canít fax you my heart. I canít see your face in cyberspace. I donít know where to start.† -Jimmy Buffet

In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didnít even include it under the media chapter, but relegated it to the leadoff item unde

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