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Studies have shown that an audience bases their judgment of the quality of a speaker as follows:
Body Language: 55%
Vocal Qualities 38%
Over 93% of your perception as a speaker is from factors other than what you say!
In getting ready for next year’s races, we should all take note of what is going on right now on issues voters are seeing play out right now. Issue campaigns in off-years can provide clues as to what might drive voter decisions on Election Day – even if it is over a year away. Remember, voters always remember your positions and so do your opponents.
Modern issue campaigns are interesting creatures created out of the 1993 campaign by the Clinton White House for healthcare reform. A relatively obscure group, Health Insu
Is there a glass ceiling for women in the political consulting industry?
Whenever an article is written about the professional glass ceiling for women, men get jumpy. They defensively point to articles written about women sportscasters interviewing male football players in the locker room, female soldiers fighting along side their male counterparts and wives out earning their husbands. They usually say this with a look on their face clearly saying, “C’mon, what more do you want?”
There are plenty of examples of women succeeding in traditionally male do
A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.
A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making
When it comes to national talk radio, conservatives are king…
--Philadelphia Daily News, May 8, 2002*
Conservative political commentators are not just the majority on talk radio--they monopolize it. It's easy to rattle off a list of celebrity conservative radio commentators: Rush Limbaugh, Bill O'Reilly, G. Gordon Liddy, Neal Boortz, Mike Gallagher, Matt Drudge, Bob Dornan, Michael Reagan, Oliver North, Michael Medved, Bob Grant, Ken Hamblin, Pat Buchanan, Sean Hannity, Michael Savage--and the list goes on.
However, it is virtually impossible to name progre
It's election season again. You understand the importance of free media, name recognition, and fundraising potential. You have read about how the Internet has transformed politics and about the importance of a good team of professional consultants.
You have registered with the appropriate election officials. Your family and friends are behind you, and you have even started raising some money. Congratulations, you are officially a candidate, time to hire pollsters, media buyers, general consultants and really get to work.
So, who is making sure al