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Featured Articles From Our

CampaignGuide
 

The Making of a Candidate

Mark Proctor

So you want to run for an elected office?  Answering the following questions can help you confirm that running is the right decision for you. 

1) Why do you think you are the best person for the position you seek?

2) Does your immediate family understand that if you are running for an elected office you will be spending many hours away from home during the campaign?

3) Do you have anything in your personal background (public records, credit reports, financial obligations, business or employment experience, etc.) that you would not want to be mad

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Types of Presentations

Randall P. Whatley

The first step in preparing a presentation is to define the purpose of your presentation.

The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.

1. Informative

Keep an informative presentation brief and to the point. Stick to the facts and avoid complicated information. Choose one of the following organizational structures for an informative presentation:

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Why Newspapers?

Tom Edmonds



Ten Reasons Why Newspapers Deliver for Political Campaigns 

There was a time when political and issue campaigns could buy 1,000 gross rating points per week of television advertising and be done with it.  But today’s political climate is different.  With so many choices for news and information, reaching voters with your message is becoming more and more challenging.  A diversified marketplace of ideas demands a targeted mix of media to get your message across efficiently and effectively.  Of course, for many campaigns, televisi

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Organizing Your Political Campaign

Benjamin A. Katz

The size and nature of campaign staff varies greatly depending on the office sought and the resources available. A local campaign may be run completely by part-time volunteers while a national campaign could have a staff of hundreds.  

Despite these differences and regardless of size, all campaigns must fill the same key positions While a smaller campaign may depend on a few people doing multiple jobs, it is just as important that all major roles of the campaign are occupied.

For any campaign, the three key jobs that must be fulfilled are

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Howard Dean's Screaming TV Blunder

Gail Hogan

In many Presidential campaigns, there is one major blunder that is hammered home by the media, and that incident often ends that person’s presidential bid.  Some classics: Governor Dukakis wearing a helmet and riding the tank;  Senator Muskie crying at a news conference after a newspaper printed derogatory statements about his wife, and the classic, Senator Gary Hart and his playboy antics on that aptly named boat, “The Monkey Business.”   This year it was the Howard Dean Iowa pep rally, now dubbed the “I Have a Scream” speech. 

Whether you believe Howard Dean

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Right-Wing Radio Monopoly and the Myth of the Liberal Media

William S. Bike

When it comes to national talk radio, conservatives are king… 
  --Philadelphia Daily News, May 8, 2002*

Conservative political commentators are not just the majority on talk radio--they monopolize it. It's easy to rattle off a list of celebrity conservative radio commentators: Rush Limbaugh, Bill O'Reilly, G. Gordon Liddy, Neal Boortz, Mike Gallagher, Matt Drudge, Bob Dornan, Michael Reagan, Oliver North, Michael Medved, Bob Grant, Ken Hamblin, Pat Buchanan, Sean Hannity, Michael Savage--and the list goes on.

However, it is virtually impossible to name progre

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