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Featured Articles From Our

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The Evolving Business of Political Consulting

Raymond D. Strother



There have been political consultants since the advent of democracies but the modern era evolved in a rush after Richard Nixon lost a debate to John Kennedy because of his perceived bad appearance on television.  Television sets had become a looming presence in the corner and people began to get their political information from a collection of scan lines.  

Insecure candidates realized that a firm handshake and a microphone on the courthouse steps were not substitutes for a carefully crafted television commercial. Campaigns were about to be brought into li

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Event Management… now without the stacks of printouts

Brian Williams

“… and that’s why I need your support this November.  We can’t let this election slip by us without each and everyone of you doing what you can to help secure our victory.  You’ve taken the first step by coming out this Saturday afternoon to our luncheon… but please, take

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Using Buttons and Badges Effectively in a Political Campaign

Greg Allison

Political campaigns can be tense and stressful. There is so much to do and often not enough time to do it. If you are a candidate or campaign manager, you should not be without a button maker machine. These machines will help you with some of the most critical areas of your campaign - getting the word out, addressing issues, and rallying support. Not only will buttons help acknowledge the issues and rally support, they will do it inexpensively and that is a word that any campaign manager likes to hear.

Mass mailings and phone campaigns take time and money. Postal rates continue to go u

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Keeping Political Campaign Email out of the Junkmail Box

Benjamin A. Katz



Effective communication has always been the key to a successful election campaign and in the electronic age, email has increasingly emerged as an efficient, low-cost medium for doing just that.  Unfortunately, if your campaign staff is not sufficiently aware of the pitfalls posed by spam filters, your carefully crafted email message may simply end up in the intended recipient's Junk Folder.

Email service providers (such as AOL, MSN and Gmail) have been forced by the glut of unwanted bulk email to institute increasingly sophisticated filters on their email systems.  T

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Why Newspapers?

Tom Edmonds



Ten Reasons Why Newspapers Deliver for Political Campaigns 

There was a time when political and issue campaigns could buy 1,000 gross rating points per week of television advertising and be done with it.  But today’s political climate is different.  With so many choices for news and information, reaching voters with your message is becoming more and more challenging.  A diversified marketplace of ideas demands a targeted mix of media to get your message across efficiently and effectively.  Of course, for many campaigns, televisi

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Online Politics is Also Local

Benjamin A. Katz
Cheryl Katz


The other 99% percent

Presidential candidates, most  notably the Dean campaign in 2004 and McCain campaign in 2000, tend to dominate discussions of online campaigning. While Presidential campaigns are often using some of the most exciting technology, these discussions miss the vast majority of online campaigns – those on the Congressional, state and local levels.

Exempting Gubernatorial, Presidential and a few other highly publicized races, most campaigns do not benefit from the free media that drives donors, volunteers and voters to their websites.

For

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