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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>

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Featured Articles From Our

CampaignGuide
 

Campaign 101: Learning from Major Campaigns, Offers Insights into Running Local Elections

Brad Bannon



In the same way that high school football players can learn a lot about the game by watching the pros play in the Super Bowl, local political activists should be able to learn a lot about campaigns by watching the players in the presidential race.

By the same token, the people who work in presidential races can easily forget the basic rules of politics they learned when they started out as local political activists. In fact if you examine closely the inside workings of the Kerry campaign, as the editors of Newsweek did in the new book, ‘Election 2004’, it is clear that

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Reputation Management

Bill Patterson

The Newest in Public Relations  

Success does not happen overnight but failure often does.  Critical moments for business and other organizations will never go away, thus the effort to control negative situations continues to become more sophisticated.  “Reputation management” is the newest buzz phrase in the public relations field and for those of us long involved in crisis management, this new phrase seems likely to stick.

In fact, among those who maintain a practice in crisis management, it appears that what we have been doing all along is

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Event Management… now without the stacks of printouts

Brian Williams

“… and that’s why I need your support this November.  We can’t let this election slip by us without each and everyone of you doing what you can to help secure our victory.  You’ve taken the first step by coming out this Saturday afternoon to our luncheon… but please, take

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Winning Young Voters: Part I

Rock The Vote

The question of “how to talk to young voters” is not that different than how to talk to voters in general: talk to them about your plans to tackle the issues they care about, what you’ll do for them and their communities if elected, and ask for their votes.

However, young adults do view issues, politics, and life a little differently than their parents. here are some tips for how to relate:

TALK ABOUT RELEVANT ISSUES
Rock the Vote’s most recent poll of 18-29 year olds(37) found that the issues young voters most want the next president to address are jobs and

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Web-based Software in the Political World

Benjamin A. Katz

Since the early days of professional campaign management, political operatives have been interested in data management -- tracking voters, donors and opinion leaders have been key to a successful campaign.  Early data management technology generally consisted of an alphabetized set of index cards.  Over the past 10 years, the tools available to campaigns have dramatically improved in utility, easy of use and accessibility.  Most recently, the rise of web-based software has revolutionized the campaign world, creating a fundamental shift in the way entire campaigns are run. No lon

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Rules of Planning Your Campaign Budget

Jim Arnold



How Much Should You Spend and How? 

Planning a campaign budget takes cold calculation in order to avoiding winding up short of money during the closing and most critical days of the campaign.  As you begin to prepare a budget you should remember these simple rules. 

Rules of Thumb:
* Budget from Election Day backward - most people don’t make up their minds until the last two or three weeks of the campaign. Don’t make the mistake of running out of money just when people are starting to pay att

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