Voted Best Web-Based Political Campaign Software 2 Years Running

One Single Idea

Cheryl Katz
Deborah Keltner

A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.

A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making. It is demonstrated by your campaign logo, slogan, website, brochures, and direct mail campaigns. Further, it is demonstrated by the way your staff answers the phones, the way you conduct yourself during public events, and the way you thank donors. It is infused in

Howard Dean's Screaming TV Blunder

Gail Hogan

In many Presidential campaigns, there is one major blunder that is hammered home by the media, and that incident often ends that person’s presidential bid.  Some classics: Governor Dukakis wearing a helmet and riding the tank;  Senator Muskie crying at a news conference after a newspaper printed derogatory statements about his wife, and the classic, Senator Gary Hart and his playboy antics on that aptly named boat, “The Monkey Business.”   This year it was the Howard Dean Iowa pep rally, now dubbed the “I Have a Scream” speech. 

Whether you believe Howard Dean

Winning Young Voters: Part I

Rock The Vote

The question of “how to talk to young voters” is not that different than how to talk to voters in general: talk to them about your plans to tackle the issues they care about, what you’ll do for them and their communities if elected, and ask for their votes.

However, young adults do view issues, politics, and life a little differently than their parents. here are some tips for how to relate:

TALK ABOUT RELEVANT ISSUES
Rock the Vote’s most recent poll of 18-29 year olds(37) found that the issues young voters most want the next president to address are jobs and

FEC Reporting Made Easy (or at least easier), Part II

Benjamin A. Katz

While good campaign management software can make it easier to file FEC reports (see part I of my article ), there are some things you should do regardless of how good your software is. 

A few simple checks will help keep you out of trouble and avoid the need to file amendments of FEC reports.

1. Read the manual.

The Federal Election Commission offers easy to read guides for political committees of all types:

So you want to Run for Office?

Christopher Crotty

Is there a local issue that has you hopping mad? Think you can do a better job than the people who represent you? Dont just sit there - help fix the problem by running for office.

Whether youre seeking a seat on the local school board or a term as U.S. President, running for office is a challenging endeavor. Being successful requires careful attention to detail, a rigorous schedule, and a lot of volunteers who believe in you.
 
1) Choose the office you want to run for. While the idea of being President may be tempting, its always best to start on a local or state level

Getting the Strong Urge to Run? Get Started Right After Election Day

As we approach yet another Election Day, all politically-minded eyes are focused on this year’s big races.  There are a small number of people, though, who have already begun to look beyond Election Day: next year’s candidates.  For them, while this year’s campaigns are important, the most important campaign, their own, is just beginning. 

Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, “When should I start my campaign?”  The best answer anyone can gi