Voted Best Web-Based Political Campaign Software 2 Years Running
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BackOffice
Campaign Management Software
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Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
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VoterManager
Voter Database Software
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FundRaiser
Raise Online Donations
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SiteBuilder
Affordable Campaign Websites
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SiteBuilder makes it easy to make a professional-looking website, with streaming video, signup forms, blogs, and much more. More >>
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CompleteGov
Constituent Management
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Track your constituents, manage requests, check project status and send out information. More >>
CampaignGuide
FEC Reporting Made Easy (or at least easier), Part II
Benjamin A. Katz
While good campaign management software can make it easier to file FEC reports (see
A few simple checks will help keep you out of trouble and avoid the need to file amendments of FEC reports.
Online Advertising
Karen A.B. Jagoda
The two most common elements of an online campaign tend to be e-mail and a Web site with rich media and plenty of interactivity. The third and least developed leg of an online political campaign is online advertising. This article will answer questions about political online advertising strategies and explore how online advertising can target highly desirable audiences during parts of the day that are otherwise impossible to buy or prohibitively expensive. These “day parts” are subsections of the broadcasting day, used to determine the cost of advertising on a radio or television pr
What the Internet Teaches Us About Designing Good Direct Mail
Hal Malchow
For years, my firm has been a leading direct mail company for Democratic organizations and candidates. We have worked for the AFL-CIO, all three of the national Democratic committees and hundreds of candidates for office. We think we know what we are doing and how to reach voters with a piece of mail. But this past year, we learned some lessons and we learned them in a surprising place.
The Internet.
Early this year, our firm decided to open an Internet division. There were a lot of reasons for our decision.
Presentation Development
Randall P. Whatley
Presentations should always be tailored to your audience. Your knowledge of the audience to which you will speak is an important factor in the success of your presentations. When you understand your audience, their existing knowledge of your topic, and their desires, you can present from their point of view and give examples that relate to their interests. Audiences respond more favorably to presentations they believe are designed for them.
When preparing a presentation, you first need to do an audience analysis by working through the fol
Candidates Must Follow Logical Steps
Holly Robichaud
Every year campaigns start earlier and earlier. The 2006 mid-term elections were not even over and we had presidential candidates crisscrossing the country meeting potential voters and donors. The 2008 elections have already seen causalities.
Senator John Kerry has apparently ended his chances of a comeback with a “botched” joke. Sen. Evan Bayh announced the end of his candidacy. Others will fall by the wayside after the exploratory committee route they start with shows the route is closed. So it is not premature for many to think about running fo
One Single Idea
Cheryl Katz
Deborah Keltner
A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.
A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making