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Featured Articles From Our

CampaignGuide
 

Online Politics is Also Local

Benjamin A. Katz
Cheryl Katz


The other 99% percent

Presidential candidates, most  notably the Dean campaign in 2004 and McCain campaign in 2000, tend to dominate discussions of online campaigning. While Presidential campaigns are often using some of the most exciting technology, these discussions miss the vast majority of online campaigns – those on the Congressional, state and local levels.

Exempting Gubernatorial, Presidential and a few other highly publicized races, most campaigns do not benefit from the free media that drives donors, volunteers and voters to their websites.

For

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How to Run a Political Campaign

Benjamin A. Katz

Running a political campaign is one of the most challenging and exhausting activities possible.  Running a typical campaign will mean 12+ hour long work days for several months. 

On Election Day, either you win, or you and your entire campaign team are fired.  As you approach the final days of the campaign, this creates a huge amount of stress and pressure for success.

While nothing can eliminate the stress of the countdown to Election Day, the proper organ

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Why Newspapers?

Tom Edmonds



Ten Reasons Why Newspapers Deliver for Political Campaigns 

There was a time when political and issue campaigns could buy 1,000 gross rating points per week of television advertising and be done with it.  But today’s political climate is different.  With so many choices for news and information, reaching voters with your message is becoming more and more challenging.  A diversified marketplace of ideas demands a targeted mix of media to get your message across efficiently and effectively.  Of course, for many campaigns, televisi

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Candidates Must Follow Logical Steps

Holly Robichaud



Every year campaigns start earlier and earlier.  The 2006 mid-term elections were not even over and we had presidential candidates crisscrossing the country meeting potential voters and donors.  The 2008 elections have already seen causalities. 

Senator John Kerry has apparently ended his chances of a comeback with a “botched” joke.  Sen. Evan Bayh announced the end of his candidacy. Others will fall by the wayside after the exploratory committee route they start with shows the route is closed. So it is not premature for many to think about running fo

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One Single Idea

Cheryl Katz
Deborah Keltner

A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.

A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making. It is demonstrated by your campaign logo, slogan, website, brochures, and direct mail campaigns. Further, it is demonstrated by the way your staff answers the phones, the way you conduct yourself during public events, and the way you thank donors. It is infused in

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How to Choose the Right Political Consultant

Randall P. Whatley

How do you choose the right political consultant for your campaign? In short, interview thoroughly. Do not hire strictly on the advice of a close friend or relative or someone you know who once hired a consultant. What was best for them might not be best for you.

Instead, write a clear definition of the wants, needs, desires and objectives of your campaign and then look for the best person to fulfill those requirements.

Following are some tips on choosing the right consultant.

First, interview each candidate the same way. Ask the same questions of each under the same co

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