Integrated government reporting, accounting, communications and more. Voted best web-based campaign management software. More >>
VoterManager offers tools to target voters by party, history, precinct and more. Make your field campaign more effective. More >>
Raise donations online through a free web page tailored for your campaign. More >>
Voter data with hundreds of attributes including voter history, hobbies, contact info and more. More >>
Track your constituents, manage requests, check project status and send out information. More >>
I can’t e-mail my love. I can’t fax you my heart. I can’t see your face in cyberspace. I don’t know where to start.
In the first edition of Winning Big in Small Budget Campaigns, which was first published in 1997, we dedicated just a few pages to an increasingly important campaign medium. In fact, we didn’t even include it under the media chapter, but relegated it to the leadoff item unde
Many will say, having an ”elect able” candidate. Many will answer successful fundraising. Many will answer GOTV or get out the vote. The reasons for these choices may be obvious.
However, we believe that the most important aspect of the modern campaign is ”targeting.” You see, any candidate can be ”elect able,” if you are able to target those who will support that specific candidate. And, every fundraising effort will be more successful if you are able to
Registration is the best get-out-the-vote tactic around: in 2004, 82% of registered 18-29 year olds voted.
If you’re in a tight race and need a way to create more votes, register young adults. It’s cost-effective and it works.
• Online, you can register a new young voter for $2-10 per registration application.
• By direct mail, you can generate a new registration application for $5-7 per person.
A critical component of every campaign's outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.
A brand is not a logo, a website, or a brochure.
A brand is the promise that your campaign is making
As a voter file vendor, this is not a new question for us. In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.
Is this wise?
Like most decisions, nothing is always right or always wrong. But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.
1. Bringing it in-house